Start-ups - Get ready to collaborate

Best Practice Example from Corporate Start-up Accelator SAP.iO Foundry Munich

We believe that it can be very helpful to change the point of view from time to time. Therefore, we chose SAP, a German company acting globally, to describe their perspective on the collaboration-preparation process, and Philippe Soudi, the head of SAP.iO Foundry Munich, gave us his top four tips to prepare yourself for your next collaboration.

Philippe Souidi

Philippe Soudi from the SAP.iO Foundry in Munich:

My top four tips for start-ups who desire to collaborate with an established company are:

  1. Build metrics:

    1. Quantify and measure as much as possible in order to understand your customer best

  2. Customer innovation

    1. Define your use case not to a single customer segment, but rather to a whole industry and work on it together with a customer

  3. Use your ecosystem

    1. You have direct connections in a foreign ecosystem. Position yourself as a bridge for European collaboration partners

  4. Stick to the rules

    1. Be punctual

    2. Be trustworthy

    3. Deliver what you have promised