Start-ups - Contact the corporate

Best Practice Example – Where to find established companies

Malek Chaabame, Tunisian Branch Manager at German Mittelstand company habemus!, gives his tips for where start-ups can find established companies and how they can best be approached and convinced:

Malek Chaabane
  • Try to approach the companies face to face, for example at trade fairs that are relevant for the industry you want to go into.

  • Build credibility by creating success stories with reference customers or content like whitepapers. This will make it easier for the established company to trust your claims.

  • Build a good reputation! Established companies, especially Mittelstand firms, talk to each other and exchange information, so delivering great results for one company can easily lead to many more leads (while poor performance can cause lasting damage to your reputation).