Start-up Metrics for Market Readiness - How to show Traction

Throughout the first stages of start-up development, assessing and showing your team's actual progress is very difficult but critical for your team and potential investors. A lot of things appear to be in motion: Your assumptions on customer segments, your intended solution, as well as your business model, and many others. Thus, potential partners, business angels, and investors require a clear understanding that you are progressing and moving in the right direction towards product-market fit or even growth, to ultimately assess if your start-up has traction.

In this input session you will learn:

  • What actually is the heavily used term traction?
  • What is required and helpful to make decisions on the right metrics for you?
  • How can you effectively use your metrics to show that you have traction?
  • What are real start-up examples: the good, the bad, the ugly?

"Start-up Metrics for Market Readiness - How to show Traction" is a joint session of Start-up Services and XPRENEURS. Please join us for a get-together/meet-and-greet after the session.

Click if your're interested
Unternehmer TUM Techfest 8

Target Groups: Founders

Area of Focus: product, market

Next Date: December 15, 2022

Time : 4:30 pm - 6pm

Duration: 1.5 h

Language: English

Location : Hybrid: Munich Urban CoLab / Virtual

Max. number of participants (onsite) : 25

Tile XPRENEURS

Registration will be open soon

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