Market Analysis Training

Learn the basics of a market analysis and its importance for potential investors. Understand how to apply the concepts of TAM, SAM and SOM in order to conduct your analysis. Moreover, gain a clear understanding of the difference between a top-down vs. bottom-up approach.

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UTUM Colab2021 304web

Target Groups: Founders, Start-ups

Area of Focus: skills

Next Date: November 30, 2022

Duration: 2.15 pm - 4.15 pm

Max. Number of Teams : 6

Training Location : Online

Learning Goals: Gain procedural knowledge to conducting a market analysis using a structured approach.

Language: English

Application Requirements: You have to be associated with TUM Venture Labs.

Requirements for facilitation : Value Proposition validated, Beachhead Market decision made

Training Prerequisites : Value Proposition Training, Personas Training completed

Please register by clicking on the link below


Claudia Riemann About Page

Claudia Riemann

Workshop Design and Facilitation

I am passionate about supporting impact-driven start-ups on their journey to market entry.

Topics of interest:

Product Management