Customer Discovery Module
The core of successful venture development is knowing and understanding the customer segment. By analyzing the customer profile one can view the product or service through the eyes of the user and therefore create better experiences, higher customer satisfaction, and ultimately economic benefit. Our training and workshops support teams in effectively mastering the customer discovery journey by
- Achieving a product-market fit through human-centeredness
- Painting a picture of the target customer
- Initiating the validation process of your most critical business assumptions
- Creating an interview strategy as part of the validation process
Customers are at the core of every succesfull business. Needless to say that as a startup founder you want to create a product that will meet the needs and solve the challenges of your potential customers. Including customers and users very early on in the venture development, will help you overcome biases and gain relevant insights to validate product-market fit.
The Customer Discovery Module is all about:
Understanding customers through human-centeredness.
Identifying the ideal customer segment to target.
Creating an interview strategy to validate assumptions.
Achieving product-market fit.